Joint Campaign “DREAM IT, BE IT”

ATHENA collaborated with EU sister projects on a joint social media campaign titled “DREAM IT, BE IT” on the 11th and 12th of February 2022 to commemorate the “International Day of Women and Girls in Science 2022,” in which female researchers were invited to share their experiences in Research & Innovation (R&I).

CALIPER, GEARING ROLES, Gender-SMART, SUPERA, LeTSGEPs, RESET, SPEAR, CASPER, ACT, GenPORT, MINDtheGEPs, ATHENA, GRANteD, EQUAL4EUROPE, and Gender STI joined forces and posted inspiring stories to encourage other women, particularly young girls, to pursue a career in R&I.

The campaign consisted of answering three inspiring questions on an editable response template about the professional background, reasons to pursue a career in R&I, and role models and sharing them on social media. It was also encouraged to include photos in the posters, as well as to use the hashtags #DreamItBeIt and #EUSisterProjects and tag the EU sister projects.

The initiative aimed not only to commemorate the “International Day of Women and Girls in Science 2022”, but also to work together to achieve a more gender-equal R&I!